Eco-Friendly

The first driving force behind my new website www.yourtomorrow.co.uk is that we should all be more "Eco-friendly" and that is the first Eco-Icon. This is about changing our lives to use less limited resource and buying products that use less of the world's valuable resources. After all it can be very personally satisfying to set and achieve a target. Resource consumption reduction starts off very easily (like not running water while cleaning your teeth or turning off electrical appliances completely when you don't need them) to much more expensive, drastic and controversial (like putting a wind generator in your garden, driving a small fuel-efficient vehicle or even using public transport, limiting your holidays abroad and hence your air travel). The figures are fairly convincing, however! The effect if we were all to save an easy 10-15% of our energy consumption is dramatic, we both save money AND the lives of future generations will be so much easier! What is important is that we all think about these environmental matters and adjust our behaviour to use less resource, yet retain a normal happy and enjoyable life. How we do this will vary according to where and how we live. Share your ideas for saving our limited resources with others, either reply to this blog or send us an article that we can publish in our Knowledgebase at www.yourtomorrow.co.uk . We simply want to create a community of like-minded people who share their resource conservation ideas and suggestions.
Too many of us do not have resource, energy or fuel consumption as personal objectives at all. We should all ensure this is a guiding light for our lives and, perhaps, get others to think about environmentalism. People say to me that many Eco-friendly products are not suitable gifts, but I completely disagree. It seems to me to be quite aceptable to say to a friend or relative, "you should be thinking about the environment more" by giving them a present that is environmentally friendly. An Eco-Kettle that uses less electricity, some Eco-Balls to replace their damaging washing machine powder, a Water Saver to use less water when they flush the loo, even Natural Sponge Tampons that are reusable, all make very good presents if you want to get people to think about ther use of the environment more! Don't worry about a negative reaction, stand up for what you believe in and get others to start to think about the world they live in and how to make it better for future generations by giving ETHICAL GIFTS. We will send these gifts direct to peope for you too if you buy from www.yourtomorrow.co.uk .

Me and My Views

I suppose I had better start be telling my story! My new life started in 2004 when I had a triple heart bypass operation. I came around from this revived and rejuvenated! My energy returned, apparently something to do with oxygen getting to the body and brain in quantities it was not managing before. I had a new unexpected life and a normal life expectancy; so I wondered what to do next?I wanted to give something back to the world, to try and help make the world a better place for future generations. So much is wrong with the world and all that was needed was to join together people's wishes and adjust the way our society was run. So was born http://www.yourtomorrow.co.uk/ a website aimed at building a community of like minded people who would express themselves on issues they cared about and use their spending power for the better future of the world. We would sell "ethical gifts", after all the majority of my discretionary spending was on presents for family and friends, now that my family were grown up and independent.We built the website using seven ideas, represented on the website by Eco Icons; things that we felt would contribute to a better world and we cared about. They are not exclusive, but they are a start. If we all took their aims seriously we would help solve environmental problems, create a fairer more equal world, give small traders a chance against giant corporations and provide more choice in the high street, avoid harmful and damaging chemicals and help our youngsters develop their skills and talents. I think I shall spend the next seven blogs explaining each of these Eco Icons and my views on them. However, many people disagree with my aims and objectives, indeed my involvement in any of this. If you have any views or opinions about this then this is the place to say so!

Advertising!

Here is my Blog and my chance both to get things off my chest and to get others involved in the things I am interested in!
Today it's advertising. The amount of repetitive (to the point of driving me mad!) advertising for things that I do not want and never will, given how the endless ads have put me off. I do believe in advertising to inform, to find out if there is a match between you as a supplier and me with my customer wants or potential wants, but why is there so much repetition, again and again and again?
I watched the Tour de France, a nightly tv hour reviewing the day's racing. But every night there would be several breaks showing the same advertisements, driving me mad. How do we stop this madness? I register for a website and get loads and loads of advertisements until I deregister, in which case I miss the opportunty to hear about a new product or a new idea. Why do they not just send e-mails with news that I can decide is relevant to my needs or not? But just to push the same old products is a waste of everybody's time.
If you agree, let me know and let's start communicating with these advertisers; present us with the information but do not treat us like idiots and keep repeating the same message; it only debases the brand!